The present paper explores the relative importance of fruit and vegetable consumption in children and adults. The paper provides an overview of potential determinants of Food Neophobia .It is also proposed in the paper that food Neophobia and liking are important factors in healthy eating. Food Neophobia have shown to contribute to rejection or acceptance of fruits and vegetables, so the thorough understanding and analysis of variables which influence the development and expression of these factors is required. Psychological research is beginning to reveal the complex interplay of innate and environmental factors which shape eating patterns.