In a world where food safety is crucial, understanding what consumers think, know, and worry about when it comes to food contamination becomes important for keeping people safe and healthy. This review looks at different ways of thinking, going beyond the usual ideas to find new ways to understand how consumers see and deal with the problems of food contamination. By questioning normal ideas and trying new ways of doing things, this paper offers a new way to make food safer. From studying how people’s mind work to use new technologies and their risks this abstract find new ways to keep our food safe.

Keywords: Food Safety; Consumer Perceptions; Knowledge; Concerns; Contaminants; Risk Management; Public Health; Unconventional Thinking; Subconscious Influences; Consumer Behaviour; Emerging Technologies; Risk Communication